The following sections describe how you can track candidate source for client career sites:
You can use the Site Name and Source fields in Recruiting and Recruiting reports to track where candidates found and applied for job postings. When a candidate opens a job application, the Site Name field is populated automatically with the name of the site that they are applying from. This field cannot be updated by the candidate, so you can use it to reliably track the candidate source. The Source field is also populated by default, but depending on the type of posting, candidates might be able to update this value during the job application process.
These fields are populated as follows for each type of posting:
- Client Career Site Postings: When a candidate applies for a job on one of your external client career sites, the Site Name field is always automatically populated with the name of that client career site. The site name is also automatically used as the Source value, but candidates can change this default value using the How did you hear about us? field in their job application, if needed.
- QR Codes: When users download the QR codes in Dayforce to use for third-party postings, brochures, or other promotions, they can add a unique posting source and regenerate the QR code before downloading.
- eQuest Postings: When you post a job using eQuest, Dayforce creates a separate client career site for each external job board that eQuest posts to. When a candidate applies on one of these sites, the Site Name field is automatically populated with the name of that job board.
- Note: Jobs posted to external job boards aren't included in the external client career sites job feed or the Indeed job feed.
- Indeed Postings: When an integration with Indeed is configured, and you post a job to a client career site other than the internal Careers site, Dayforce also automatically includes the posting in a job feed sent to Indeed. When a candidate applies for the job through Indeed, the Site Name field is automatically populated with the name of the client career site that the job was posted to, and the Source field is populated with “Indeed,” by default.
- If Indeed Apply is enabled, candidates don’t have the option to update this default Source value. If Indeed Apply isn’t enabled, the candidate is redirected to the client career site to apply, and they can change the default source value as needed using the How did you hear about us? field in their job application.
- Note: The Indeed job feed doesn't include jobs posted to sites for which the Exclude job postings to Indeed checkbox was selected in Recruiting Setup > Client Career Site Management. If you are posting the same jobs to several different client career sites, it is important to select the Exclude job postings to Indeed checkbox to avoid sending duplicate postings to Indeed. Posting duplicate jobs goes against Indeed’s quality guidelines and might result in Indeed reducing the relevance of the job on their site.
You can add a source variable to a client career site URL to help track applications for a specific site. This is useful, for example, if you have an advertising partner and want to track applications received during a specific advertising campaign.
The source variable should be added to the end of the posting URL using the following format: ?src=<variable>.
When candidates open a job application from the job posting page, the source variable is carried over to the apply page automatically. Note that the source variable is only tracked for completed job applications, it isn’t tracked for abandoned job applications or page views.
Any source added to a URL will automatically be added to the source table and when candidates apply, it will be populated as the candidate source by default. However, candidates can update this default value, if needed, using the How did you hear about us? field in their job application.
When candidates go to a job application using a URL that includes a source variable, the source in the variable is available as an option in the How did you hear about us? field automatically. Sources defined by a URL source variable, however, aren't available to all candidates unless they are configured in Recruiting Setup > Candidate Source Configuration with the Is External Candidate Selectable checkbox selected.
Note: Dayforce also provides the ability to add tracking pixels at the start and end of candidate job applications. This allows you to track when candidates start and complete a job application on a particular client career site. See Configure Candidate Conversion Tracking on Client Career Sites.
URL Source Variable Examples
If your namespace is “MyTest” and the advertiser is publicizing for the campaign “MyCampaign,” you add the source to the job posting by adding ?src=My Campaign to the end of the URL:
- Posting URL without the source variable: https://jobs.dayforcehcm.com/CandidatePortal/en-US/MyTest/CANDIDATEPORTAL/jobs/26279
- Posting URL with the source variable: https://jobs.dayforcehcm.com/CandidatePortal/en-US/MyTest/CANDIDATEPORTAL/jobs/26279?src=MyCampaign
This source variable must also be added to links used to apply directly to the posting:
- Apply link without the variable: https://jobs.dayforcehcm.com/en-US/MyTest/CANDIDATEPORTAL/jobs?postingid=26279
- Apply link with the variable: https://jobs.dayforcehcm.com/en-US/MyTest/CANDIDATEPORTAL/jobs?postingid=26279?src=MyCampaign
You can create multiple client career sites for your organization, allowing you to customize them for specific purposes. For example, you might create a site to which you only post jobs for a certain department.
If needed, you can track the jobs that were posted to a specific client career site using the job feed provided by Dayforce. This job feed uses the following URL:
https://www.dayforcehcm.com/api/[CompanyName]/v1/jobfeeds?internalJobBoardCode=[Client Career Site XrefCode]
Using the job feed to generate a list of jobs for a specific site is useful, for example, if you have an advertising partner that publicizes jobs for your organization. Using targeted client career sites makes identifying and advertising for different types of jobs easier.
When using the job feed to provide a list of jobs to an advertising partner, you must select the Exclude job postings to Indeed checkbox for the site in Recruiting Setup > Client Career Site Management. Otherwise, partners will receive credit for candidates who find and apply for jobs through Indeed.
For more information about configuring the job feed used for client career sites, see Configure the Enable Job Feeds Client Property. You can also refer to the Dayforce Developer Network for more information.