Before You Begin: This functionality is designed for organizations that use one or more job boards (for example, Indeed) to host job postings from their client career sites.
You can configure default conversion tracking tags for your client career site postings using the Candidate Conversion Tracking Start Tag and Candidate Conversion Tracking Finish Tag client properties in Recruiting Setup > Client Properties. These tags allow you to track the number of candidates who started a job application and the number of candidates who completed a job application on each of your job boards. When candidates go to the Personal Information page or the Thank You page for a job application, the defined tracking tag inserts a cookie on the candidate's machine to record the event.
The tags defined by these client properties are populated in the Start Tag and Finish Tag fields when you select the Default option in the Candidate Conversion Tracking field in Recruiting Setup > Client Career Site Management. See Configure Candidate Conversion Tracking on Client Career Sites.
To configure default tracking tags:
- Go to Recruiting Setup > Client Properties.
- Select the client property that you want to configure:
- Candidate Conversion Tracking Start Tag: This tag is added to the Personal Information section of job applications and is used to identify candidates who started a job application on your client career site.
- Candidate Conversion Tracking Finish Tag: This tag is added to the Thank You page displayed for completed job applications and is used to identify candidates who have completed a job application on your client career site.
- In the Value field, enter the conversion tracking tag that you want to add to the page on your client career site. This tracking tag should be supplied by your preferred analytics service provider.
- To track candidate actions more precisely, you can add the following tokens to the tracking tag URL:
- CandidateID: A unique identifier for the candidate.
- JobPostingApplicationID: A unique identifier for the candidate's application.
- JobRequisitionID: A unique identifier for the job requisition.
- For example, the following URL includes two of these tokens: https://fakeanalytics?aid=0000&se_ac=full-application-complete&se_la={JobRequisitionID}&se_pr={CandidateID}&se_va=10.0
- Note: To ensure that confidential information is protected while using these conversion tracking tags, scripting in the tag URL isn't permitted.
- Click Save.
When you select one of these client properties, Dayforce displays a Preview button so you can preview the tag as it will appear on your client career site.
To test the configured tracking tags, you can start an application on one of your client career sites to make sure that the event is tracked correctly in your analytics tool (supplied by your analytics service provider).