Configure Candidate Conversion Tracking on Client Career Sites

If you want to take advantage of conversion tracking metrics provided by your job boards, you can do so by defining a conversion tracking pixel (or URL "tag") for the Personal Information page and Thank You page of job applications for your client career site postings. When a candidate navigates to one of these pages, the assigned tracking tag is added to the URL, and a cookie is inserted on the candidate's machine to track the associated activity (that is, starting or finishing a job application).

Before You Begin: This functionality is designed for organizations that use one or more external job boards (for example, Indeed) to host job postings from their client career sites.

Role feature access: Recruiting Setup > Client Career Site Management > Candidate Conversion Tracking

There are two types of conversion tracking tags that you can add to your client career sites:

• Start Tag: Added to the Personal Information section of job applications and used to identify candidates who started a job application on your client career site.
• Finish Tag: Added to the Thank You page for completed job applications and used to identify candidates who have completed a job application on your client career site.

Together, these tags can be used to track candidate conversion as well as application abandonment on the job board.

When configuring a client career site, you can choose to use no tags, custom tags, or the default tags, which are configured in Recruiting Setup > Client Properties. For more information about configuring default tags, see Configure the Candidate Conversion Tracking Start Tag and Candidate Conversion Tracking Finish Tag Client Properties.

Note: Tracking tags should be supplied by your preferred analytics service provider. To ensure that confidential information is protected while using these conversion tracking tags, scripting in the tag URL isn't permitted.

To add conversion tracking to your client career sites:

1. Go to Recruiting Setup > Client Career Site Management.
2. Select a client career site in the side panel.
3. In the site properties, select one of the following options in the Candidate Conversion Tracking drop-down list:
   • None: Conversion tracking isn't used on the client career site.
   • Default: The default tracking tags defined in Recruiting Setup > Client Properties will be used on the client career site. This option displays the Start Tag and Finish Tag fields, populated with the default tags as a read-only value.
   • Custom: Custom tags will be used on the client career site. This option displays the Start Tags and Finish Tags lists. You can add one or more tags to each list as follows:
     1. Click Add.
     2. In the Name column, enter a name for the tracking tag.
     3. In the Value column, enter the tracking tag.
     4. To track candidate actions more precisely, you can add the following tokens to the tracking tag URL:
        • CandidateID: A unique identifier for the candidate.
        • JobPostingApplicationID: A unique identifier for the candidate's application.
        • JobRequisitionID: A unique identifier for the job requisition.
     5. For example, the following URL includes two of these tokens: https://fakeanalytics?aid=0000&se_ac=full-application-complete&se_la={JobRequisitionID}&se_pr={CandidateID}&se_va=10.0
     4. Repeat steps a through c for any additional tags.
4. Click Save.

For the Default and Custom tracking options, Dayforce displays a Preview button so you can preview the URL with the tracking tags.